Introducing the flattering activewear brand influencers can’t stop wearing

If anything in this world will motivate us to book a pilates class, it’s a brand-new, swishy gym set. Ideally, one that is flattering, functional, bang-on-trend, and doesn’t cost the earth.

Introducing the overachieving fitness brand that embodies all four: Kata Active, an activewear brand for women (by women).

Kata Active is an accessible activewear and athleisure for all women, no matter what stage you are in your fitness journey.

Collections include the all season Fitted Kata Jackets, Halter Tank Tops in bold colors, and of course the essential scrunch leggings.

Kata Active is owned by fitness-minded entrepreneur Marcela Cote,who is quite frankly #careergoals. 

Instead of competing with premium players, Marcela is keen to take on the mass market with product innovation to improve comfort and fit and design entirely with women in mind. 

Marcela was not new to the grind when she launched her activewear brand Kata Active in 2019. The daughter of Guatemalan immigrants, Cote grew up watching her mother work multiple jobs to provide for their family after they moved to South Florida. Cote started her own fitness journey in high school as a runner, eventually falling in love with weightlifting as a young adult.

But when the pandemic hit in 2020, shutting down gyms across the country, Cote refused to let her passion for fitness falter. Pivoting quickly, she began uploading at-home workout videos to YouTube, amassing over 600,000 subscribers who loved her motivational spirit and intense HIIT routines. Sensing an opportunity, Cote decided to parlay her social media fame into a business venture.

However, the activewear brand Kata Active may have started out as an influencer idea. But founder Marcela Cote has since broken the mould with product innovation, responsible materials, and size inclusivity.

While the athleisure market may seem crowded, Kata Active is carving out a niche. This is a brand on the rise – one that busy, body-positive women can feel good slipping into, whether they’re headed to a yoga class or just running errands.

Kata Active brings substance to a fashion category better known for style. It pairs killer looks with a mission of empowerment. And that’s an outfit we can all get behind.

You can purchase activewear directly from their website starting at $19.99.